Be Known Or Be Nothing #

Quick: Name the brands that stick in your head. The brands you remember are louder in the marketplace. Their marketing is funnier, edgier, and better. Their products rock. They are known for something specific. One thing.

Red Bull gives you wings. Apple is beautifully designed. Ferrari is fast.

Being known means being known for one thing. Your product or service may shine in many areas, but consumers remember only one thing.

If that one thing polarizes, even better. Be loved, be hated, but don’t be something that evokes no emotion.

Polarize on purpose. Be known.