Don’t Die in Beauty

“Il meglio è l’inimico del bene.” Perfect is the enemy of good. François-Marie Arouet, commonly known by his rapper name Voltair, said this in 1770. Remarkably, we are still falling for the same trap set by the devil himself: We work on something, and instead of shipping it, we get out the polishing cloth and rub away. As we are rubbing, we discover another little blemish that begs to be polished out. So we polish. And polish. And polish. And never ship.

Famed Silicon Valley investor and founder of LinkedIn, Reid Hoffman, astutely observed: “If you aren’t embarrassed by the first version of your product, you shipped too late.”

You will never know if you never go (which is another great quote by one of the greatest—I’ll let you figure this one out).

In other words: Ship it!