Speed Is Your (Only) Advantage #

For most of us, speed is our main advantage. While our competitor is still in their fourteenth planning meeting, we have shipped version three of our product. We listen to our customers, market, and trends, quickly spin up new versions, gather feedback, and iterate. And then we do it again.

We build systems to reduce the time and cost of change because change is the only constant in a rapidly spinning world.

Love ‘em or hate ‘em, Amazon, under Jeff Bezos, was the poster child of doing things faster than almost anyone else. See where it got them.

“Doing things at high speed, that’s the best defense against the future. If you are leaning away from the future, the future is going to win every time.” That’s straight from Jeff’s mouth.

Be faster.